Week of September 17, 2012
Nestle created the world’s first GPS tracked chocolate bars as part of a recent campaign in the UK. They added GPS tracking inside the wrappers of 6 candy bars that activated when opened. The contest claims they will find you within 24 hours using the technology where they will give each of the winners a check for £10,000. NFC and QR enabled billboards for the campaign direct users to a destination letting them know how many of the lucky wrappers have yet to be claimed.