Week of Thu, 04 Oct 2012 00:00:00 Z

The Microsoft Xbox is increasingly becoming more of an entertainment and media hub than it is a gaming platform. Recently, the company announced more time is spent on its Xbox Live platform consuming media than play games. L'Oreal USA is looking to capitalize on the 20 million users (40% of which are female) with the launch of an Xbox content channel. Users can view articles from Lucky Magazine, create shopping lists, and interact with other components related to the brand. This is the first time a female centric content app has been released on the Xbox platform.