Week of October 08, 2012

Most print ads today have a digital call to action placed somewhere in the ad. Lexus has taken that concept to a new level with what they are calling a ‘CinePrint’ ad. When users place their iPad with the Lexus site on the screen beneath the print ad, the print version comes to life. The paper is designed to pass through light which helps create movement and sound effects to transform the standard static advertisement area into an all new experience.