Week of September 17, 2012
Heineken is an official sponsor of the new James Bond film, ‘Skyfall’. To promote their connection to the film, they released a new ad featuring Daniel Craig and Bérénice Marlohe. The Bond fun doesn’t stop with the end of the commercial. Users who visit a Heineken Facebook tab can continue the story to unlock the briefcase shown in the ad. When you connect your Facebook profile, you can actually become part of the story as well making it a personal interactive experience.