Week of Mon, 15 Oct 2012 00:00:00 Z
Bombay Sapphire Gin created a unique and industry first packaging design for their product. The award-winning package is produced using electroluminescent ink connected to a small battery inside the box. When the box is lifted, a hidden touch sensitive trigger is activated sending an electical current through the ink. The lighted design animates for 18 seconds before turning itself off.