Week of Wed, 10 Oct 2012 00:00:00 Z

Finding ways to connect traditional television ads to digital experiences is a hot topic in today's environment of consumer second screen viewing behaviors. At the CEATEC 2012 in Japan, Fujitsu unveiled a new technology that embeds flashing lights into the content which transmits data to the smartphone through the camera. This integration could be used to send viewers e-coupons or transfer them to specific destinations.