Brands have been capable of working with third parties to activate shoppable videos within YouTube, but now YouTube has rolled out its own channel gadget for consumer goods brands to sell their products on YouTube.…
YouTube Launches Shoppable Video Features
Brands have been capable of working with third parties to activate shoppable videos within YouTube, but now YouTube has rolled out its own channel gadget for consumer goods brands to sell their products on YouTube.…
Audi Transforms All Logos into Augmented Reality Triggers
Audi has developed its own augmented reality (AR) platform called Audi Vision that uses image recognition to identity and play digital content on mobile devices whenever someone points their camera at an Audi logo. Audi…
Google I/O 2013 Announcements
Google's annual I/O developer conference has started along with a slew of updates to Google's most important products. Most important to marketers is the updates to Google+, the company's social network. Google+'s layout is getting…
Behind the Banner: Visualizing the Adtech Ecosystem with Animation
John Battelle's CM Summit has released "Behind the Banner," an animated visualization of how today's advertising technology ecosystem works. The video not only serves as an effective piece of content marketing for the CM Summit…
Disney 3D Prints Personalized Star Wars Figures
Disney has created a 3D printed storm trooper figure from Star Wars that will feature the guest as the face of the figurine. As part of Disney's Star Wars celebrations, the company is featuring the…
